CMRTA board approves new brand for transportation system | News
The Central Midlands Regional Transit Authority (CMRTA) will get a new brand for the Midlands transportation system this fall.
CMRTA Board of Directors unanimously approved the decision for the new brand on Wednesday.
“This board understands and accepts this great responsibility. Since Election Day-and more specifically since the Supreme Court ruling-it has been working tirelessly to begin moving the system forward,” said Brian DeQuincy Newman, CMRTA Board Chair and City of Columbia Councilmember.
The new brand for the system will be The COMET.
The inspiration for the name actually came from a local middle school student who attended a public forum that the CMRTA held at the Richland County Library in 2006. The student spoke with a CMRTA member at the time, Lil Mood, who is still serving on the board.
“From the moment I heard the name it resonated with me,” said Lil Mood, CMRTA board member and chair of the CMRTA Service Standards Committee. “I remember making a note of the idea, and when we began reviewing the new direction for the brand this year, this just felt right,” she added.
In November, Richland County voters made a statement with their support of the transportation penny that Midlands citizens deserved a transportation system that reflected the growing, vibrant and cosmopolitan region.
In addition to the new brand, beginning May 13, 2013, much of the midday and early-evening service will return enabling riders increased access to the system throughout the day. Some of the Saturday service will also be restored on major, high-performing routes.
Beyond that there are also plans underway to introduce a fleet of ten new mini-buses, as well as, creating a system of benches and shelters to increase the level of comfort and convenience for riders.
“There is great excitement buzzing among board members, staff and drivers, and anticipation among riders and the community as a whole,” said Kelvin Washington, CMRTA Board Co-Chair and Chairman of Richland County Council. “We are working as diligently as we can to undertake the roll-out of this new system over the coming months and future years, and we want to be sure that we communicate well and that we give very clear expectations about what’s coming together, the steps we will be taking and how long it will take to get there. Today is another step toward achieving the overall vision for the future of Midlands transit,” he added.